Development interventions targeting rural women farmers must go beyond simply sharing information,
they must embrace participatory communication.
This means involving women not just as recipients, but as active partners in every stage: planning, implementation, and monitoring & evaluation.
Recently, I had the opportunity to listen to women farmers in Lapai and Paikoro communities of Niger State. Through a USAID-supported agricultural project, they improved their farming practices and increased household income. But what struck me most was what they emphasized:
“Real success begins when our voices are heard from the start.”
When communication becomes a dialogue, not a monologue, communities feel empowered. They understand the project better, contribute valuable local knowledge, and gain genuine ownership. These are all essential ingredients for long-term sustainability.
This is why I advocate for participatory communication, where stakeholders co-create solutions, not just receive instructions.
Out of respect for the women who shared their stories, I’ve chosen not to include photos. Their words carry the message powerfully enough.
Have you seen a development project struggle due to lack of community involvement—or thrive because it listened?
Let’s discuss.
Audu Liberty Oseni
Director, Centre for Development Communication