At the Centre for Development Communication (CDC), we believe that effective communication is the key to empowering communities, transforming behavior, and achieving sustainable development. Our work centers around the following core causes:
Empowering Communities Through Information Access
We believe information is a right, not a privilege. We work to bridge communication gaps in underserved communities by facilitating access to accurate, actionable, and locally relevant information that empowers individuals to make informed decisions in health, education, governance, and livelihoods.
Climate Change Communication and Environmental Resilience
We use strategic communication to raise awareness of climate risks, promote environmental stewardship, and inspire local action for sustainability. Through community dialogues, storytelling, and campaigns, we empower people to adapt, advocate, and take ownership of climate solutions.
Advancing Human Rights Through Communication
We champion the use of communication as a powerful tool to advocate for and protect human rights. By amplifying voices silenced by injustice, and promoting awareness of legal rights and social protections, we support vulnerable populations in their fight against discrimination, exclusion, and abuse.
Strengthening Participatory Governance
We promote inclusive dialogue between citizens and their governments. Through media platforms, town hall meetings, and strategic messaging, we foster transparency, civic engagement, and accountability — giving voice to marginalized groups in policy formulation and implementation.
Combating Misinformation and Promoting Media Literacy
In an age of information overload, misinformation can be deadly. We run targeted media literacy campaigns, train local communicators, and equip communities with the tools to discern truth from falsehood — strengthening resilience against propaganda, fake news, and harmful narratives.
Promoting Behavior Change Communication for Health and Social Development
We design and implement culturally sensitive, evidence-based communication strategies to address critical health and social issues such as maternal and child health, gender-based violence, sanitation, and climate resilience. Our approach inspires lasting, positive behavioral change.
Amplifying Voices of the Vulnerable
We use storytelling, community radio, documentary films, and digital tools to spotlight the realities of marginalized populations — including women, youth, persons with disabilities, and rural dwellers — influencing policy, raising awareness, and inspiring collective action.
Capacity Building for Development Communicators
We train journalists, community mobilizers, and grassroots organizations in ethical, impactful communication practices — building a cadre of skilled professionals who can craft messages that spark change and foster development across sectors.
Innovating with Communication Technologies for Development (ICT4D)
We harness the power of mobile technology, social media, and digital platforms to scale outreach, enhance service delivery, and create feedback loops between communities and service providers. Our innovations ensure that development communication remains agile, inclusive, and future-ready
Driving Impact Through Research and Publication
We conduct rigorous, participatory research to inform communication strategies and development interventions. Our publications — including policy briefs, toolkits, case studies, and academic papers — provide insights, best practices, and evidence that shape programs, influence policy, and contribute to the global development discourse.