Over the years, I’ve seen how easy it is for development actors—individuals, NGOs, and even institutions—to focus heavily on reporting activities: meetings held, workshops organized, conferences attended. But we must begin to ask the critical question: “So what?”
As a Communication Officer with 15 years of field experience, and now a researcher in Development Communication, I’ve realized that the real difference lies in reporting impact. What changed? Who benefitted? What lessons were learned?
It’s time to move beyond activity logs and start capturing the real stories—the evidence of transformation that justifies our interventions and builds public trust.
Let’s stop glorifying activities and start amplifying outcomes.