Audu Liberty Oseni

Two Years of Tinubu's Presidency: A Legacy of Missed Opportunities

Tinubu’s Neoliberal Economic Model Will Not Lift Nigerians Out of Poverty

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President Bola Tinubu’s economic agenda is built on a neoliberal foundation, rooted in the belief that free markets alone can drive growth and prosperity. But for a country like Nigeria, marked by mass poverty, weak infrastructure, and deep inequality, this model is not only unsuitable, it is dangerous. Tinubu’s alignment with neoliberalism is clear. His […]

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When Communication Becomes Just PR: Development Fails

When Communication Becomes Just PR: Development Fails

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For 15 years, I’ve led communication efforts across top NGOs in Nigeria. Over this time, one truth has become impossible to ignore: Development communication is dangerously misunderstood and undervalued. I have published over a dozen empirical studies on communication theory and practice in respected local and international journals. I currently support three PhD researchers in

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After We Failed, We Tried Something Different — And It Worked

After We Failed, We Tried Something Different — And It Worked

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When our M&E visit revealed that our climate communication failed to reach rural farmers in Kawu, Igu, and Zuma communities in Bwari, Abuja, we knew we had to change our approach, and we did. We dropped the digital graphics and social media buzz. We moved away from radio talk shows on 93.9 Jordan FM, Abuja.

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When Our Climate Change Communication Failed: A Lesson From The Field

When Our Climate Change Communication Failed: A Lesson From The Field

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Climate change is real, and its impact is hitting our most vulnerable populations the hardest, especially rural farmers. As a climate advocate and communicator, I believed I had a solid strategy to reach them. I was wrong. In November 2023, I designed a climate change awareness campaign targeting rural farmers in the Federal Capital Territory

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From Noise to Impact: The Shift NGOs Must Make

From Noise to Impact: The Shift NGOs Must Make

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One of the key challenges to Development Communication is that a greater number of NGOs still consider “awareness campaigns” the ultimate achievement. When they erect billboards, air radio jingles, and attain social media trends, they conclude they have achieved meaningful, measurable impact. What needs to be known by a greater number of NGOs is that

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In Dayisna, Children Drink from the Same Stream as Cattle

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Tucked away in the GUI Ward of Abuja Municipal, the community of Dayisna is just an hour from the Federal Capital, but it feels centuries behind. Here, over 5,000 Nigerians live without access to clean water, forgotten by a government they vote for every election, MonitNG, a public accountability organization has exposed. Their only source

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Kogi Geregu School — Where Hope Meets Broken Walls

Kogi Geregu School — Where Hope Meets Broken Walls

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Every day, kids walk through these cracked walls and missing roofs—not because the school is abandoned, but because their dreams won’t wait. Imagine sitting in a classroom with no roof over your head, bare floors under your feet, and no science lab in sight. This is reality for students here in Geregu, Ajaokuta LGA, Kogi

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Sokoto’s Road Construction: A Symbol of Corruption and Betrayal

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In Mabera, Sokoto, what should have been a road to progress has become a fast-fading stain of corruption, MonitNG, a public accountability organization has exposed Under the much-hyped Sokoto Urban Renewal Project, residents were promised infrastructure. What they got was a sham: a thin smear of bitumen on bare earth—no foundation, no drainage, no intention

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Two Years of Tinubu's Presidency: A Legacy of Missed Opportunities

Two Years of Tinubu’s Presidency: A Legacy of Missed Opportunities

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Nigerians were promised renewed hope, bold reforms, and decisive leadership two years ago. As President Bola Ahmed Tinubu crosses the halfway mark of his first term, we are left with a growing sense of betrayal. The Centre for Development Communication stands with millions of Nigerians, especially the voiceless, who ask a simple but urgent question: What

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Development Work Knowledge 101: No One is Illiterate

Development Communication 101: No One is Illiterate

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Having been active on the field for 15 years, I have observed a pattern in development practice. A greater number of practitioners approach solutions to development intervention on the assumption that they are experts, while targeted communities are considered illiterates who know little or nothing. In Nigeria, we simply assume them as illiterates. In my

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