When our M&E visit revealed that our climate communication failed to reach rural farmers in Kawu, Igu, and Zuma communities in Bwari, Abuja, we knew we had to change our approach, and we did. We dropped the digital graphics and social media buzz. We moved away from radio talk shows on 93.9 Jordan FM, Abuja. […]
After We Failed, We Tried Something Different — And It Worked Read More »
Climate change is real, and its impact is hitting our most vulnerable populations the hardest, especially rural farmers. As a climate advocate and communicator, I believed I had a solid strategy to reach them. I was wrong. In November 2023, I designed a climate change awareness campaign targeting rural farmers in the Federal Capital Territory
When Our Climate Change Communication Failed: A Lesson From The Field Read More »
For the past three years, the Centre for Development Communication (CDC), through the Indigenous Climate Action Network (ICAN), has been working with rural farming communities, Kawu, Igu, Zuma, Dota, Kaida, and Dobi in FCT-Abuja. Using participatory and indigenous communication approaches, we’ve supported farmers in understanding climate change and taking meaningful adaptation and mitigation actions. Here’s
Our Impact is Growing – Now We Need Support to Sustain It Read More »
We are proud to announce that the Centre for Development Communication (formerly MAWA-Foundation has been honoured with the Acquisition International Non-Profit Organization Award 2025 as the Best Community Engagement Organization in Nigeria. This award honours impactful, purpose-driven work. This recognition celebrates our commitment to empowering communities through effective communication, participatory practices, and sustainable development initiatives.
The use of Knowledge, Attitude, and Practices (KAP) as the fundamental pillar for Behavioural Change Communication (BCC), working with a community nurse to lead the process, resulted in the Zuma community of FCT-Abuja men and women changing their mindset and behaviour, leading to improved family planning practices. Using the KAP as a pillar for BBC
Success Story: From Knowledge to Action, KAP as the Backbone of BCC in Family Planning Read More »
At the Centre for Development Communication (CDC), formerly Media Advocacy West Africa (MAWA Foundation), we are empowering rural communities through our Communication for Development (C4D) approach. Unlike traditional methods that rely solely on top-down information delivery, our C4D strategy fosters inclusive, participatory dialogue. It allows community members to discuss the issues that affect them and
How Communication for Development is Transforming Rural Governance Read More »
The Centre for Development Communication -CDC (formerly Media Advocacy West Africa – MAWA Foundation) has established a Community Climate Advocacy Network across the six Area Councils in the Federal Capital Territory FCT-Abuja, Nigeria’s capital city. The Community Climate Advocacy Network which comprises Area Council environmental officials, community change agents, and journalists from each of the
CDC establishes Community Climate Advocacy Network Read More »
Rural residents of Kanzo community in the Kuje Area Council of Abuja, the Nigerian capital city have commenced building their healthcare hospital after they were educated by th Centre for Development Communiction – CDC (formerly MAWA Fundation) in a community participatory communication on the importance of healthcare, healthy living, community organizing, and advocacy. The community had
Empowering Rural Community Through Participatory Communication Read More »
Centre for Development Communication – CDC (formerly MAWA-Foundation) on the 14th day of January 2024 celebrates a successful and impactful five years of existence. we are very much grateful to our partners and followers who are the reason we are still standing. Our journey started as a result of our determination and commitment to ensure
The Centre for Development Communication – CDC (formerly Media Advocacy West Africa MAWA-Foundation) is happy to win Meedan Check Global Independent Media Response Fund. It is a new climate misinformation fund, an initiative designed to respond to the hyperlocal needs of communities and media practitioners in North-Africa Western-Asia, Sub-Saharan Africa, Latin America and the Caribbean,
CDC wins MEEDAN Independent Media Response Fund Read More »