When our M&E visit revealed that our climate communication failed to reach rural farmers in Kawu, Igu, and Zuma communities in Bwari, Abuja, we knew we had to change our approach, and we did. We dropped the digital graphics and social media buzz. We moved away from radio talk shows on 93.9 Jordan FM, Abuja. […]
After We Failed, We Tried Something Different — And It Worked Read More »
Climate change is real, and its impact is hitting our most vulnerable populations the hardest, especially rural farmers. As a climate advocate and communicator, I believed I had a solid strategy to reach them. I was wrong. In November 2023, I designed a climate change awareness campaign targeting rural farmers in the Federal Capital Territory
When Our Climate Change Communication Failed: A Lesson From The Field Read More »
For the past three years, the Centre for Development Communication (CDC), through the Indigenous Climate Action Network (ICAN), has been working with rural farming communities, Kawu, Igu, Zuma, Dota, Kaida, and Dobi in FCT-Abuja. Using participatory and indigenous communication approaches, we’ve supported farmers in understanding climate change and taking meaningful adaptation and mitigation actions. Here’s
Our Impact is Growing – Now We Need Support to Sustain It Read More »
Interventions by government and development partners targeting rural farmers for climate change adaptation measures must deploy “Indigenous communication approaches” such as community gathering for information sharing, storytelling, elder teaching, and dance etc. Long practices have seen development partners engage communication consultants who consider communication as a one-sided approach where information is disseminated through radio jingles,
Indigenous Communication Central for Climate Change Adaptation among Rural Farmers Read More »
Vol. 2 No. 2 (2024): Lokoja Journal of Information Science Research (LJISR) Authors: Prof. Emmanuel Suleiman Salau & Audu Liberty Oseni Abstract The inability of state and non-state actors to effectively communicate climate change using indigenous communication approaches continues to be a barrier to achieving mitigation and adaptation practices among rural farmers. In a study
Adamawa State University Journal of Scientific Research (ADSUJSR) Volume 12 Issue 2, 2024 Author: Audu Liberty Oseni Abstract Our disregard for the Indigenous Knowledge Systems (IKS) contributes largely to the failure of state and non-state actors’ intervention targeting climate change adaptation among rural farmers. In a study population of an estimated 19,800 predominantly rural farmers
The Journal of Development Communication Vol. 35 No. 2 December 2024 Author: Audu Liberty Oseni Abstract Effective communication that will enable rural farmers in the Federal Capital Territory Abuja (FCT-Abuja) to adequately understand climate change issues has continued to be a major barrier in mobilizing them for mitigation and adaptation practices. In a study population of
Although there has been a huge conversation and investments made in climate change at the global, national, and local levels, rural women in Federal Capital Territory (FCT) the Nigerian capital, do not believe climate change is real and consider it as fake. For many of them, climate change discussion is nothing but connivance with the
Climate Change is fake, don’t tell us about it Read More »
Adamawa State University Journal of Scientific Research, Issue 1, 2024 Volume 12 AUTHOR: Audu Liberty Oseni Abstract Effective communication that will enable the people particularly the rural dwellers to better understand Climate Change issues, continues to be a challenge confronting mitigation and adaptation action. In a sample representation of estimated 141,116 populations in the Jiwa
Nigerian Journal of Policy and Strategy, Volume 21, No. 1, 2024 ©National Institute, Kuru (ISSN – 0189 5923) AUTHOR: Audu Liberty Oseni Abstract Since Climate Change became a global challenge, farmers appear to be the worst hit with its consequences impacting food and agriculture. In a sample representation from populations in six communities of Federal
Examining the Impact of Climate Change on FCT-Abuja Farmers Read More »